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About me

 
 

Hakha Mashayekhi

Human-Centered Designer

I am a passionate and innovative experience designer with a background in industrial design. I have been part of the intersection of many design and technology projects at R/GA for major brands including Nike, Google, and Uber. 

My ultimate goal is to put all my effort into being part of improving failing physical, spatial and digital experiences of brands eco-systems to advance their business and delight their users. 

 

My education and career

I graduated from Tehran university with a bachelor’s degree in Industrial Design and College for Creative Studies with a MFA in Integrated Design. Right after college I joined R/GA as an experience designer.

My first two years at R/GA, I worked primarily on Nike projects and the focus of my work was improving their commerce and e-commerce experiences.
Nike Commerce: We designed and strategized their next generation of retail by reimagining and creating new in-store experience for all aspects of user’s journey, including but not limited to welcome, guidance, try-on, and payment (First Look: Inside Nike Soho).
Nike e-commerce: We worked on both customer-facing and admin side of Nike.com. This improved the experience for users, increased the conversion rate, and simplified admins’ workflow so they quickly manage the website 24/7 in 3 continents. (Econsultancy: Why Nike’s refreshed product pages improve CX

My third year at R/GA was focused mainly on Uber. I was a part of Uber.com redesign team. We helped Uber web team empower users with an elevated uber.com experience, by creating a brand and story system for catering to the needs of riders and drivers.

 

Let’s get in touch!

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